OUR MISSION 

To create a shop for good that spreads joy and mindful moments while making a positive impact on our communities through every purchase. 

  

OUR VISION 

To create meaningful change and inspire a more compassionate and sustainable world from each transaction. 

 

OUR GOAL

Our goal is to build a global community of conscious consumers who embrace the joy of mindful living. Through our collective efforts, we envision a world where every purchase becomes an opportunity to spread joy, empower communities, and contribute to a brighter future.

 

OUR VALUES 

Live and Operate Mindfully 

 We aim to infuse mindfulness into everything we do, from product selection to customer interactions, creating a mindful shopping experience that encourages intentional choices and conscious consumption to minimize our ecological footprint. We prioritize working with suppliers who share our commitment to sustainable practices, including the use of eco-friendly materials, ethical production methods, and reducing waste throughout the supply chain by creating products that are made to order. 

Spread Joy

We are passionate about spreading joy and celebrating the beauty in everyday moments. Our products are carefully curated to evoke happiness, inspiration, and a sense of wonder, bringing joy to our customers' lives while reminding them and their community of the power they have to make a difference.

Empower Communities

We strive to empower individuals and communities to make a positive difference through their purchasing decisions. We value the strength of community and believe that positive change happens when we come together. On a quarterly basis we actively partner with non-profit organizations that are aligned to our mission to amplify our impact and promote collective well-being.